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Mastering the Art of Blog Writing: How to Create Engaging Content From a personal online diary, blogging has developed into an influential tool for sharing information, constructing a community, and even developing business. If you master the right art of writing a blog for expertise or as a beginner, it will bring much change in connecting you with your audience. This guide goes over some of the ways you will up your blog writing to enjoy more engaged readers. 1. Know Thy Audience Being aware of who your audience is important when going about good blog writing. Remember: Who are these people? You can use the demographic to guide your content, along with interests and pain points. So what are they after? Are they interested in information, entertainment, or is it the inspiration that brought them here? How do they like to consume content? Some prefer deep articles; some prefer smaller and more palatable posts. It makes your posts more relevant and engaging when content is t...